The "Jesus versus religion" fad; it's shallow, theologically dishonest and it mostly just offers an excuse for Christians to capitulate to the surrounding culture. Here's an article about the book written by the guy who also made that immensely popular "Jesus versus religion" YouTube video: 

Letter to the Editor: What About Jeff Bethke’s Book Jesus Religion? – A Book With An Agenda! | Lighthouse Trails Research Project

Also, here's an excellent (although low-budget) response to the original video, by pastor Jonathan Fisk:

“Freestylin’: Jesus = Religion” | RevFiskJ | Jan 13, 2012